What are the main ways of segmenting a market?

There are quite a number of potential market segmentation bases (also referred to as segmentation variables), which an organization could effectively utilize to construct market segments. As a simple guide, segmentation bases can be classified into five major categories:

• geographic,
• demographic,
• psychographic,
• behavioral, and
• benefits sought.

By using any of these segmentation bases, either individually or in combination, an organization can construct market segments for evaluation to help them select appropriate target markets.

Following links gives you a broad understanding on segmentation and its applications


http://searchsalesforce.techtarget.com/definition/customer-segmentation

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/market-segmentation-36/the-importance-of-market-segmentation-187-4063/

http://www.segmentationstudyguide.com/segmentation-bases/choice-of-segmentation-bases/
 

http://www.segmentationstudyguide.com/understanding-market-segmentation/market-segmentation-examples/market-segmentation-example-fast-food/

 http://tisconsulting.org/news/market-segmentation-basic-strategies/

http://www.themanager.org/2015/02/market-segmentation/