Marketing for Agronomists and Agribusiness Managers
 

Today’s highly competitive marketplace requires individuals with technical expertise and sound business and marketing skills. The profitable and environmentally safe marketing of agricultural products centers on a technically ‐ knowledgeable marketing staff. Likewise, graduates who are well versed in product marketing, technology, and distribution practices can competitively market cropping systems inputs, such as seed, fertilizers and pesticides. 

As the agricultural product / service industry becomes more technical, service representatives for agribusiness will need the agronomic background as a foundation for the marketing and business aspects of their positions. The Agronomic Business and Marketing option provides technically ‐ trained business people to support this industry. 

This blog attempts to provide a comprehensive understanding on basic marketing principles and its applications important to succeed in your course XPM 1213-Principles of Marketing at the Faculty of Agriculture and Plantation Management of Wayamba University of Sri Lanka. 

Please go through the posting related to your subject matters.

Following first web post explains why marketing matters to non marketers like you and its importance.

Why Marketing Matters to Non-Marketers