What is Marketing Mix?
A”Marketing Mix” is the set of controllable, tactical marketing tools that work together to achieve company’s objectives, they are: product, price, promotion and place.
Although some marketers have added other P’s, such as personnel, packaging and physical evidence by Magrath for service-based industries, public relations and political power by Kotler, and packaging by YS Chin, the fundamentals of marketing typically identifies the four P’s of the marketing mix.
Read more by clicking to the following link
Marketing Mix
A”Marketing Mix” is the set of controllable, tactical marketing tools that work together to achieve company’s objectives, they are: product, price, promotion and place.
Although some marketers have added other P’s, such as personnel, packaging and physical evidence by Magrath for service-based industries, public relations and political power by Kotler, and packaging by YS Chin, the fundamentals of marketing typically identifies the four P’s of the marketing mix.
Read more by clicking to the following link
Marketing Mix
No comments:
Post a Comment